Insights on PR for Houghton College Students

My dear friend and former colleague, client and mentor, Dan Minchen, is professor of Public Relations at Houghton College in Western New York. I was honored and delighted to spend an hour with his class, to share my view on PR and to offer some tips for those who are considering this dynamic and fascinating profession.

The students asked some probing and challenging questions -- about what it means to practice Authentic Communication in a "screen-to-screen" world, in corporate environments, and especially in a crisis. They got me thinking, and this will inform my ever-evolving body of work. It was a joy to be  (virtually) back in a classroom and keep on learning. 

You can check out the presentation and discussion here. Enjoy!